Brand & Marketing Consultant
I help premium brands with international ambitions sharpen their positioning, identify opportunities and turn ideas into action - combining commercial perspective, creative judgement and hands-on expertise.
After a decade working in London, I'm now based in Paris. I work with businesses at different stages of growth, from established companies to high-growth ventures. My background spans brand building, marketing and international expansion.
Today, I work fractionally or on defined projects.
I shape marketing strategy, set priorities and lead the work required to turn plans into execution - connecting brand, customer and commercial priorities across the full marketing mix. I work fractionally or on defined projects, providing senior expertise without the need for a full-time hire.
Scope
Brand strategy & positioning · Go-to-market · Customer acquisition · PR & communications · Collaborations & partnerships · Team leadership
Having lived and worked internationally, I’ve worked across markets including the UK, DACH, France, the US and APAC.
If international expansion is on your roadmap, I help define how a brand should enter and grow in a new market - from positioning and localisation through to channel strategy, partnerships and launch.
Scope
Market positioning · Localisation · Channel & marketplace strategy · Agency sourcing & management · Launch strategy · Local partnerships
I shape marketing strategy, set priorities and lead the work required to turn plans into execution - connecting brand, customer and commercial priorities across the full marketing mix. I work fractionally or on defined projects, providing senior expertise without the need for a full-time hire.
Scope
Brand strategy & positioning · Go-to-market · Customer acquisition · PR & communications · Collaborations & partnerships · Team leadership
Having lived and worked internationally, I’ve worked across markets including the UK, DACH, France, the US and APAC.
If international expansion is on your roadmap, I help define how a brand should enter and grow in a new market - from positioning and localisation through to channel strategy, partnerships and launch.
Scope
Market positioning · Localisation · Channel & marketplace strategy · Agency sourcing & management · Launch strategy · Local partnerships
Global marketing leadership; brand, talent & influencer, PR and events; built and led the team.
China market entry; built the China business from a standing start into a leading market.
European expansion; market entry with a focus on the German market.
CRM at scale; lifecycle and localisation across a dozen European markets.
Global marketing leadership; brand, talent & influencer, PR and events; built and led the team.
China market entry; built the China business from a standing start into a leading market.
European expansion; market entry with a focus on the German market.
CRM at scale; lifecycle and localisation across a dozen European markets.
Available for consulting and select leadership roles.
Available for consulting and select leadership roles.